"Colors, like features, follow the changes of emotions." - Pablo Picasso
Although it is mostly through the subconscious, color affects people's moods. It affects different people in different ways for a plethora of reasons. Whether it's the color of a room, the shade of a blouse or the hues of a painting, the mood changes are noticeable when closely observed. Ray (n.d.) states that "subtleties will affect people of various ages, gender and ethnic backgrounds in different manners, while there are general color schemes that affect most everyone. Colors have a psychological effect on moods ranging from tranquility to rage and from clarity to disorientation." Artists of all mediums will many times take this knowledge and apply it while creating their artwork, especially if they are trying to achieve a certain mood or want the audience feel a certain emotion. Pablo Picasso is very famous for this with his paintings from his "Blue Period."