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"Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes)"(Color Meaning, n.d.). It is associated with sadness, secrecy, bad luck, evil and eroticism, yet also it is associated with economic profit and sophistication. Black is the color of mourning in many Western countries(Long, 2011, p.36).
Long explains that "in Japan, black symbolizes maturity and experience, as in the black belt of judo. It has a long history of being associated with political movements and is seen in many flags, especially those of Arab countries, where it symbolizes the Arab dynasty(Long, 2011, p.36). |