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In general,in the United States, yellow tends to symbolize happiness and joy. Yellow can also symbolize illness, aging and cowardice. Since may traffic lights and signs are yellow it is often associated with caution. If the sex of a baby is unknown when purchasing a gift for an expecting family, yellow is considered an acceptable, gender neutral color. "This may be because pink is associated with girls and blue with boys, leaving yellow, which is the third primary color of paint mixing" (Long, 2011, p. 30).
Outside of the United States, yellow symbolizs mouring in Egypt, courage in Japan and in China, pornographic fims are referred to as yellow movies, and the government blocks Internet searches using the word yellow. In Hinduism, yellow represents important spirtual signicicance is and worn during many religious ceremonies to attract good luck and success. Globally, people have used yellow ribbons in memory of the dead or to signify hope that a loved one will return safely from war or conflict ( Bear, n.d.). |